We first met with Fourstones Paper Mill in 2014. The company had been impressed by our brand and web design, and wanted to know if we could help update their rather tired branding and build them a new website to raise awareness of their product lines and increase sales.
Prior to commencing with with Fourstones, we worked together to put together a project proposal with a clear scope and projected milestones in order to keep what was clearly going to be a major rebrand on track.
Once we’d gained approval for our proposal and timescales, we spent time with the project manager to establish guidelines for ‘sympathetic’ branding and started to put together colour and font palettes. We presented a range of brand concepts – from initial digital sketches to full logo and wordmark designs – which progressed through a number of iterations in order to meet with unanimous approval from the Board.
While our design team worked on the brand, we also worked in parallel to produce wireframe layouts, allowing the team to understand how we’d present products, data pages and images before the brand colours were finalised, and feed back as appropriate.
Following sign-off of our branding designs, we produced brand guideline documents and set to work on filling in the blanks on the site. Fourstones supplied high-resolution professional photography which we used with our brand and font guidelines to produce an attractive, fast-loading responsive design; with minimal feedback, we were able to move this quickly on to our build team to construct the site.
By allowing the client early access to their WordPress system, we were then able to work together to combine the site build and content, adding custom chat integration via oLark and a custom-built Timeline system to display the companies 300 year + history.
The new Fourstones site launched, with associated social media channels, in Spring 2015. It has led to a significant increase in traffic, and a high rate of quality enquiries.