Greive, Grierson, Moodie and Walker – GGMW – came to us with an ageing brand, a non-responsive website, and a new team looking to revitalise the company through a new logo, brand and website. The team had seen our work and asked us if Creatomatic could help them out – and we were more than happy to oblige.
We met with GGMW several times over a period of weeks to define a solid project brief prior to this project. Here, we established key priorities for the company, a spec for the new logo and brand development, and requirements for the site. We agreed on these aims as follows:
Our well-stocked code library already contained the bare bones of a property management system, which we were able to use as a framework for sales and rental properties, building in bespoke functionality to suit the company requirements such as custom property filters, home report uploads and map integration – the beauty of ‘rolling our own’ code means that our clients are never stuck using off-the-shelf tools to manage their business (more on that later…).
Interestingly, thanks to a couple of unexpected circumstances, the proposed training schedule was never picked up. We demonstrated WordPress in a client meeting; the relevant parties requested logins, and the system was so simple that by the time we came to schedule a formal training session the team had already worked out pretty much all they needed to know (and uploaded all of their properties). A fairly telling metric of how effective WordPress is right there!
The new branding and website were an immediate and unqualified success. GGMW have enjoyed a significant increase in site visitors; the new interface has seen a marked upturn in online enquiries and the new branding has been well received by sellers and buyers alike.
Since we built the site, we’ve continued to work with GGMW, developing an innovative customer relationship manager (CRM) which allows the company to match buyers with properties and even track visits and success rates, and a bespoke particulars PDF generation system to cut down on admin time.