Motorcycle Scotland came to us with an ageing website which was ripe for a redesign. They needed a fresh look for the site which incorporated their new branding, provided resources for bikers around the country, and provided a revenue stream via advertising.
With our own biking background (Kit and James M both being keen two-wheelers), Creatomatic were just the team to help out on this one.
We started out on this project by addressing the fundamental requirements of the brief. The new site had to be data-rich, with a directory of resources for bikers; easy to use and update; mobile-friendly and search engine efficient – quite a tall order.
By working from a user perspective, we set out to plan a content strategy which would make it as easy as possible to use. James H used the WordPress platform as a basic framework, designing and building custom sections for routes (via the Google Map API), regions and ‘listings’ – paid advertising to contribute towards the running of the site.
Once we’d signed off wireframes, Megan worked to build a beautiful and functional front-end design which would scale for mobile and tablet users – a bit of feedback later, we moved straight on to build the website on the foundations we’d already laid.
Within a week, the site was ready for content integration – the client is now using WordPress to quickly and effectively upload copy for the site which launched in early 2015.
Since launching in early January the redesigned Motorcycle Scotland website has been met with a fantastic response; it’s fast, responsive and easy to use.