Brand Launch Checklist – How to Execute a Successful Brand Launch
Jack Ogston 1st of February 2024
Behind every successful brand launch lies a meticulously planned and executed rollout strategy. Whether you’re looking at a full brand redesign, refreshing an existing brand or launching a completely new brand and business, there’s a lot to consider. Your launch should be deliberate, strategic and planned. From rallying your internal teams to reaching out to your audience, we’ve got you covered with this brand launch checklist.
Internal
- Communicate the rebrand with senior management and your wider team, including the rebrand process if you feel it necessary
- Communicate the rebrand with clients, partners and agencies you work with
Website/Email
- Register new domain name (if necessary)
- Set up new email addresses (if necessary)
- Incorporate branding into website
- Update site title and title tags and meta descriptions (if necessary)
- Announce new branding on site blog
Online Directories
- Update profiles on trade directories
Google Business Profile
- Update company info
- Update logo (in the ‘Photos’ section)
- Update cover photo (in the ‘Photos’ section)
- Update social media links
- Repeat same process on Bing business listing
Social Media
- Update profile picture and cover photo
- Update business name/username/handle (if necessary)
- Update about/bio
- Post an update on your timeline to communicate your new brand and pin this to the top of your profile
Marketing Materials
- Office photography (interior and exterior) to replace shots of old logo/brand
- Product cards
- Quotations, estimates and proposals
- Brochures, flyers, menus
- PDFs
- Trade show kit
- Business cards
- Internal documents
Admin
- Invoices, statements, privacy policies
- Employee contracts
- No disclosure agreements
- Email signatures
PR
- Create a press release to communicate the news with relevant local and national publications
In the summer of 2022, we rolled out v4 of the Creatomatic brand in the shape of a whole new brand identity, logo, colour profile and tagline. Despite a great deal of planning, there were still some obvious touchpoints we forgot to update and communicate with. While it won’t happen overnight, it’s important to coordinate this process and ensure your stakeholders are aware of the change, the reasons for it and the assets you’d like them to use when representing your brand moving forward. For more information on how we can help with this process, get in touch.
