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Gentle Touch Dental

Website design and development by Creatomatic


The Project

Gentle Touch is a modern dental practice based in Kelso in the Scottish Borders. Some familiar faces on this one, owner and Principal Dentist, Amber, is married to another of our clients – the power of word of mouth marketing doing its thing here.

Our Role

Gentle Touch were clear from the outset both on what the website should do and what they liked – a designer’s dream:

  • A warm and friendly website style to emulate the patient-centred, holistic dentistry
  • Improved usability, with a particular focus on ensuring the site is accessible and easy to use for elderly patients
  • Designed in line with Accessibility Guidelines
  • A mix of content, videos, graphics and images
  • A reordered and simplified sitemap and navigation
  • Better incorporation of Gentle Aesthetics
  • Incorporate testimonials and client confidence calls to action.

The Result

A dynamic new site that we believe, really helps Gentle Touch stand out from the pack. The animated butterfly graphic on the home page adds movement and depth to the design while the blurred on scroll navigation bar, again helps to creates a bit of dynamic.

Custom icons were developed to represent Gentle Touch’s services with careful consideration given to how we could make the user experience even more enjoyable.

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