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Creatomatic Ltd
80a High Street
Annan
Dumfries and Galloway
DG12 6DW

Company number: SC422843
VAT number: 184828370

 
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The Skinny Bakery

Ground-up eCommerce rebuild

 

The project

The Skinny Bakery got in touch seeking advice in bolstering their eCommerce website’s performance and reliability.

Built as an online shop with a basic, off-the-shelf theme the site was powered by WordPress and hosted with GoDaddy. Over the years the client had tried to increase the site’s functionality by adding multiple plugins to fill the gaps.  As is often the case, this product an unreliable, volatile and at times detrimental platform – the site constantly buckled under the strain of thousands of orders, crashing regularly and leaving customers frustrated.

Something had to change, and quickly.

Our role

Working carefully with the Skinny Bakery’s owners and web team, Creatomatic rebuilt the website and eCommerce platforms from scratch using our own reliable, tried and tested codebase.  With a solid, reliable foundation now in place James H, Chris and Kit set about replacing the functionality previously provided by dozens of plugins with clean, efficient and completely hand-coded solutions, each solving a specific problem.

Build and functionality signed off, we imported all of the old orders and customer data from the old site and flicked the switch to set the new site live.  Since launch, the difference in performance is night and day.  Load speeds are a fraction of their previous counterparts, the site solid, robust and reliable – freeing up Mariella and team to focus on growing the business without the constant worry of an unreliable eCommerce site.

The new website launched three weeks ahead of schedule and bang on budget.

The Skinny Bakery were so happy with the results they sent us cake. Twice.

“The speed at which the website is loading is phenomenally faster, it’s handling more traffic and more sales with ease.

The guys at Creatomatic have been easy to get hold of at all times and a pleasure to work with – everything has been completely transparent from day one.

I highly recommend these guys – they know what they’re doing and they deliver.”

Mariella Forte
Owner, The Skinny Bakery

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