The Skinny Bakery got in touch seeking advice in bolstering their eCommerce website’s performance and reliability.
Built as an online shop with a basic, off-the-shelf theme the site was powered by WordPress and hosted with GoDaddy. Over the years the client had tried to increase the site’s functionality by adding multiple plugins to fill the gaps. As is often the case, this product an unreliable, volatile and at times detrimental platform – the site constantly buckled under the strain of thousands of orders, crashing regularly and leaving customers frustrated.
Something had to change, and quickly.