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Home > Blog > Technical > Making WordPress Work For You
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Making WordPress Work For You

We’ve made WordPress our platform of choice, so much so it now powers 99%+ of our public-facing websites.

James Hall


The web’s favourite fast, flexible & powerful CMS

Given that WordPress reportedly now powers over a quarter of all sites on the internet (giving it an almost 60% market share of the content management system sector), it looks like we’ve backed the right horse here.

In order to make our development process more effective, we’ve developed a fast, effective WordPress framework which we use as the foundation for every new website we develop. To use an automotive metaphor, it’s a bit like having a pre-fabricated chassis which we can build our car on without having to start designing our vehicle entirely from scratch.

Bells and Whistles

The Creatomatic framework has evolved considerably over the years, from a basic grid layout to a fully responsive framework with support for custom post types (which can power anything from case studies to team members to custom enquiry management systems), an in-built contact system, video guides and a simple customisation options and a constant program of rolling updates which keeps it secure, flexible and cross-browser compliant.

Our framework isn’t the only one out there, of course – there’s an industry made up of companies whose sole product is pre-built themes and frameworks – but ours is deliberately simple to use, extremely lightweight, and built to expand rather than cramming every possible bell and whistle into the framework itself. For this purpose, we maintain a specialist code library with pre-built WordPress functions and sub-frameworks which we can drop in to place as and when required, rather than bloating every site with unnecessary functionality.

If you’d like to know more about using the Creatomatic framework, please don’t hesitate to contact us – we’ll be very happy to show you what it can do for you.


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