Providing insight on your existing marketing activity
Before launching any new digital marketing campaign with a client, we believe it’s important to complete a process of digital auditing of their current marketing activities.
Using up-to-date analytical and research tools, this is an important process which provides invaluable insights into a company’s existing digital presence and performance, identifying what’s working and what needs improvement.
Review your online presence
As well as providing an overview of current performance, a digital audit allows us to identify new opportunities to grow the business, set realistic KPIs and lay out a roadmap for future growth.
While we invariably conduct digital audits at the beginning of a project, such as a new website, digital marketing performance should be constantly monitored so there’s really no right or wrong time to conduct an audit.
Digital audits will generally assess:
- Site performance
- Site architecture
- Keywords and on-page SEO
- Off-site SEO and content marketing
- Competitor analysis
- Social media strategy and performance
- Recommendations to implement