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Google Analytics 4 (GA4) Agency

While Google Analytics 4 is an incredibly powerful tool, it’s complex to configure correctly. As a specialist GA4 agency, we help you cut through the noise and turn your data into actionable business intelligence.

Whether you need a clean migration, better reporting, or advanced tracking of key user journeys, we make sure your analytics works around your business rather than the other way round.

How we help you get more from your data

We don’t believe in out of the box setups. Our GA4 specialists provide tailored tracking solutions designed for your specific goals.

Audit & implementation

We review your current setup to identify any gaps and ensure your tracking is robust. From initial configuration to Google Tag Manager (GTM) deployment, we handle the technical details.

Custom event tracking

Standard metrics only tell half the story. We build bespoke event tracking for high-value actions, such as form completions, file downloads, or specific user journeys, so you can measure what truly matters.

eCommerce & ROI measurement

We specialise in deep online booking and eCommerce integrations, including platforms like SuperControl and WooCommerce. We ensure your conversion data is 100% accurate, allowing you to track ROI with clarity and confidence.

Custom reporting & dashboards

No more digging through menus or wrestling with unreadable reports. We build bespoke, easy-to-read dashboards that put the exact metrics your team needs to see at a glance. We can still send you the chunky reports if that’s your thing, but your time is previous, and life’s short!

We use the best, most up-to-date software and technologies to bring your business reliable data.

Testimonials

Real Stories, Real Results

“Jack is very knowledgable and took the time at the outset to understand our requirements, before customising our GA4 dashboard and setting up events. Analysing the data is now a simple task which previously would have taken hours. If you are struggling to get your head around GA4 (like many businesses are), we would have no hesitation in recommending Creatomatic to help you through the process.”

Pam Slater
Coastal Kippford

“I had the pleasure of working with Jack to set up our new Google Analytics 4 reporting and then held a webinar detailing the benefits of tracking and using web data. The Creatomatic team is always enthusiastic, helpful and offers excellent service – a fantastic asset to the South of Scotland. I look forward to working closely with them again in the future.”

Vanessa Wegstein
South Scotland Destination Alliance

If your digital project needs a human touch, we’d love to hear from you.

Why is GA4 so different from the old Universal Analytics?

GA4 is built on a completely different data model focused on events rather than sessions. This makes it much more flexible and better at tracking cross-device journeys, but it requires a more technical setup to get it right. Our team of GA4 specialists can handle this transition for you, ensuring your historical data and future tracking remain seamless.

Can you track offline conversions or third-party bookings?

Yes. We frequently integrate third-party platforms and CRM data to give you a full funnel view. From tracking phone calls, email sign-ups or bookings via systems, we can provide the technical groundwork to make it happen.

How do you ensure our data is accurate?

We use a rigorous testing process, including real-time debug modes and data layer validation, to ensure that what you see in your reports matches reality. Set and forget doesn’t cut it here, we verify and make sure.

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