Bennane Shore Holiday Park
A Five Star Holiday Park Design
Bennane Shore Holiday Park is a five-star, family run park with a difference, tucked away in its own corner of Ayrshire on Scotland’s stunning west coast. It boasts beautiful seafront holiday accommodation with a luxury, on-site spa and bistro where you can enjoy panoramic views of Ailsa Craig, Ayrshire’s natural coastline and beautiful sunsets – all year round.
We worked closely with the team to strengthen the visual identity and to build a website that showcased the park’s incomparable location and prestigious reputation.
The existing website had been in place for some time and needed to be refreshed, updated and portray a consistent style as well as supporting the team to be able to update it internally and optimise all areas of their business online.
Our Approach
As part of the initial research meetings with our team, we worked to determine the main areas of development and we created a strategy that optimised both current and aspiring holiday home owners as well as holiday makers looking for short term park lets, creating two very different approaches to sell the dream of owning or holidaying at Bennane Holiday Park.
Our digital marketing team worked to develop an initial sitemap that enhanced the business strategy and carried out keyword and competitor research and worked hard behind the scenes to boost their SEO through internal linking and local SEO strategies, generating more leads in both customer bases.
Our web development team worked to create a searchable holiday home sales function and integrate CampManager – the organisation’s booking system and improved UX that facilitated holiday home sales to attract new owners providing a consistent and easily managed platform for staff to manage and customers to access.
Our team also worked closely with them to make sure that there was a consistent layout for the design and the site that would be able to transfer over to the other parks that are owned within the group.
