Borders Carers Centre

The Brief

Borders Carers Centre support unpaid carers across the Scottish Borders to thrive in their caring roles and beyond. They are the first port of call for carers, working to ensure carers  are recognised, valued and supported to manage the impact of caring for others. 

The team came to Creatomatic looking for a new brand identity and a fresh new, user friendly website with a carer-focused, easy to update and mobile friendly design, helping carers access vital information and find support in their area. 

Borders Carers Centre came to us with a simplistic, outdated logo and colour palette, with no guidelines on how to bring their brand to life. 

Similarly, the teams’ existing website was in need of a refresh, becoming difficult to manage and update.

Branding

Our design team spent time with the Borders Carers Centre team to understand their organisation, creating a logo and brand identity that more accurately communicates the personalised care offered by the organisation. 

At the heart of the design are two C’s, thoughtfully shaped to symbolise two people embracing. This concept was chosen to help communicate the Centre’s core values: Inclusivity, Empathy, Integrity, Professional Excellence and Collaboration.

The birds positioned around the logo further emphasise the sense of freedom and hope, symbolising the uplifting and empowering support that Borders Carers Centre provides to the community.

Website

The refreshed branding’s sense empowerment seamlessly carried over to the website, with every design choice prioritising functionality and ease of use. A clean and intuitive navigation system was developed to ensure carers could quickly and easily access vital information. The site was designed with a Carers-first approach, complemented by a dedicated area for professionals to find relevant resources efficiently.

A key priority of the website build was to spotlight the Carers Support Plan page, promoting its role as the sole provider of this essential service in the region. Prominent calls to action and clear pathways ensured this critical resource was both accessible and visible.

Our strategy focused on enhancing brand recognition, higher SEO placements and a higher level of enquiries and event participation. The result is a website that not only reflects the organisation’s core mission but also reinforces its essential role in supporting carers throughout the region.