The Brief

We were excited to create a new visual identity for Build U, who make a difference to people’s lives by offering unique training opportunities and employability support in the construction industry and related trades to help communities and individuals develop prosperous futures. 

They are a forward thinking, inclusive and inspiring organisation and they wanted their new visual identity to reflect their contemporary, fresh and bright ethos.

Our Approach

The addition of the dot above the ‘i’ places the individual at the heart of the Build U brand, reflecting their inclusive ethos. Further, the use of a gradient colour scheme demonstrates growth and progression, embodying the support and empowerment Build U provides to young people on their journey to employment and personal development. 

As an organisation, they work with everyone from school leavers to unemployed people to those from disadvantaged backgrounds and facing barriers to employment such as low confidence, poor mental health and disabled people to provide employability support, including live industry experience on construction projects.