H&W Training

Boosting organic search traffic and brand awareness in the forestry sector

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Work: H&W Training

H&W Training are fully qualified NPTC Assessors and LANTRA training providers working across Scotland and the north of England.

A long term of client of ours, after partnering to deliver a new website for their course bookings and training academy, Creatomatic were tasked with amplifying H&W’s performance on SERP’s (search engine results pages) to drive bookings and increase awareness of their services.

Results

Increasing bookings during a period of uncertainty

Despite the challenges of delivering courses during the Covid-19 pandemic, HW’s bookings rose an impressive 44% on the previous two year period.

44%

increase in course bookings

Organic growth

Through a combination of extensive on-page research, content optimisation and off-site development, H&W’s site experienced huge organic search traffic growth.

Their Google listing now boasts 31 five-star reviews from previous customers which helps to ensure they occupy Google’s local map pack & search listings – and builds consumer trust in their services in the process.

130%

increase in organic traffic

★★★★★

over 30 five star Google reviews

80%

increase in new users

 
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