H&W Training
Boosting organic search traffic and brand awareness in the forestry sector
H&W Training are fully qualified NPTC Assessors and LANTRA training providers working across Scotland and the north of England.
A long term of client of ours, after partnering to deliver a new website for their course bookings and training academy, Creatomatic were tasked with amplifying H&W’s performance on SERP’s (search engine results pages) to drive bookings and increase awareness of their services.
Results
Increasing bookings during a period of uncertainty
Despite the challenges of delivering courses during the Covid-19 pandemic, HW’s bookings rose an impressive 44% on the previous two year period.
44%
increase in course bookings
Organic growth
Through a combination of extensive on-page research, content optimisation and off-site development, H&W’s site experienced huge organic search traffic growth.
Their Google listing now boasts 31 five-star reviews from previous customers which helps to ensure they occupy Google’s local map pack & search listings – and builds consumer trust in their services in the process.
130%
increase in organic traffic
★★★★★
over 30 five star Google reviews
80%
increase in new users
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