In the Footsteps of Burns

Keeping it sleekit through brand creation and website design

Work: In the Footsteps of Burns

Creatomatic won the contract for the Footsteps of Burns project in 2020, to deliver a coherent and co-ordinated narrative of Robert Burns’ life in and around Dumfries.

As part of the Spot-lit Literary Tourism Product Innovation Programme, this project is one of a number of similar ideas to support local businesses in developing new literary tourism products and engaging the region’s many literary assets.

There were several elements involved in our role in the project:

  • Design and develop a contemporary and appealing brand identity and graphics set, which effectively communicates and appeals to the target audience and family market
  • Design and build a website to bring together all the partners and locations involved in the project, demonstrating the link between them and showcasing Burns’ time spent in and around Dumfries
  • Create a Facebook page in order for the project to engage with the target audience, and also promote the project and various partners to visitors both local and national
  • Design on-brand signage to link the venues

Aimed primarily at young families and children, we wanted to ensure that the branding reflected a fun and educational theme (hence the use of bright colours) while retaining the traditional and well-recognised Burns silhouette.

Key Project Points

The Footsteps of Burns website showcases Robert Burns’ life in and around Dumfries, using images from the archives and crisp, clean photography to give visitors an insight into the poet’s life.

With detailed information on the attractions and partners involved, visitors can plan their trip accordingly. There is also a ‘Things To Do’ section on the website which provides trails and tours for visitors, should they wish to explore in more detail.

“What a great bit of work. Thanks to you and the team for creating such an innovative site, and one that should have longevity with all partners working together.”

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