Oyster Holiday Cottages

Creating a brand to match North Wales’ natural beauty

Work: Oyster Holiday Cottages

The Brief

The Matthews brothers, William and Jack – the brains behind Oyster – came to Creatomatic at the tail-end of 2023 with a vision in mind for a new luxury self-catering brand, offering the five-star experience to property owners and guests alike.

Their extensive experience in the sector from their previous family-owned agency, which was successfully acquired in 2018, and a deep local knowledge of the area placed them in a strong position to create a highly successful enterprise.

William and Jack needed a technical and branding partner with an in-depth knowledge of SuperControl systems integration. And we had a tight turnaround for the project, too – the aim was to launch in time for the 2024 season, with a full brand design, website design and build to be turned around by Spring.


In order to meet the deadline, we put together a timeline to work in parallel on as many elements as possible.

While our design team worked on brand concepts, we helped Oyster plan out their SuperControl property content and map custom fields to user interface designs. We set up a staging site early in the process to enable them to start work on Experience content while we designed the website. And we came together to pull all necessary elements of the brand, design and content in place to launch the new brand in April 2024.

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