The Crichton

Helping the Crichton Trust engage new audiences and increase brand awareness.

Work: The Crichton

The Crichton is an 85 acre parkland estate in Dumfries with a large business and academic community of over 80 businesses and partners.

Having supported the Crichton with web development services for a number of years, Creatomatic were tasked with revamping the business’ digital marketing setup and improving performance, with a particular focus on social media.

Consistency is key.

We worked closely with the Crichton’s in-house team to devise a social media content plan for the various different arms of the business which includes a bistro, a popular wedding and events venue and a co-working space.

Posts now go out across Facebook, Twitter, Instagram and LinkedIn on a daily basis complemented by paid Facebook ad campaigns, opening the business up to new audiences. A number of new content series have also been introduced to promote the fantastic people and places that make up the Crichton.

370%

increase in social traffic

130%

FB audience growth

Engaging untapped audiences.

Regular email campaigns were set up to boost engagement with the wider Crichton business community, utilising a previously untapped (and substantial) email list which is now growing on a weekly basis.

800+

new email subs

50%

avg. open rate

How we’ve helped.

  • Content planning & strategy
  • Content creation & scheduling
  • Account setup
  • Follower building
  • Daily post engagement
  • Email design & campaign set up
  • Email sign up form integration
  • Copywriting

125%

increase in website traffic

100%

increase in organic traffic

 
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