The Crichton
Helping the Crichton Trust engage new audiences and increase brand awareness
The Crichton is an 85 acre parkland estate in Dumfries with a large business and academic community of over 80 businesses and partners.
Having supported the Crichton with web development services for a number of years, Creatomatic were tasked with revamping the business’ digital marketing setup and improving performance, with a particular focus on social media.
Consistency is key.
We worked closely with the Crichton’s in-house team to devise a social media content plan for the various different arms of the business which includes a bistro, a popular wedding and events venue and a co-working space.
Posts now go out across Facebook, Twitter, Instagram and LinkedIn on a daily basis complemented by paid Facebook ad campaigns, opening the business up to new audiences. A number of new content series have also been introduced to promote the fantastic people and places that make up the Crichton.
370%
increase in social traffic
130%
FB audience growth
Engaging untapped audiences.
Regular email campaigns were set up to boost engagement with the wider Crichton business community, utilising a previously untapped (and substantial) email list which is now growing on a weekly basis.
800+
new email subs
50%
avg. open rate
How we’ve helped.
- Content planning & strategy
- Content creation & scheduling
- Account setup
- Follower building
- Daily post engagement
- Email design & campaign set up
- Email sign up form integration
- Copywriting
125%
increase in website traffic
100%
increase in organic traffic
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