Covid-19 Coronavirus Measures

Following government advice, team Creatomatic are working remotely and our office remains temporarily closed during lockdown.

If you require any website updates then please call us on 01461 205437 or email [email protected] with your requests and we will get back to you asap.

We’re continuing to run a full service team throughout lockdown; and we’ll be happy to arrange remote meetings via Zoom/Skype/Google Meet as appropriate.

Contact Details
Emergency contact: [email protected]
Phone number: 01461 205437

Stay safe, folks.

Team Creatomatic x

Close window

Get in touch

Got a project in mind? We’d love to hear from you.
Use the contact form or drop us an email and we’ll get back to you as soon as we can.

Office open Monday to Friday, 9am – 5pm

Tel: 01461 205437
Email: [email protected]


(Out of hours support number: *01461 536 202

*Please note:
This number is for EMERGENCY out-of-hours support only – please email [email protected] in the first instance as this account is monitored regularly)

Creatomatic Ltd
80a High Street
Dumfries and Galloway
DG12 6DW

Company number: SC422843
VAT number: 184828370

One of our team will contact you within 24 hour of sending this form.
Home > Blog > Technical > Duplicate content, an explanation
View all posts

Duplicate content, an explanation

Is duplicate content ruining your life? Probably not, however duplicate content is a huge problem on the web, not least of which because it causes no end of confusion among website owners.  

James Miodonski


Is duplicate content ruining your life?

Probably not, however duplicate content is a huge problem on the web, not least of which because it causes no end of confusion among website owners.  James explains exactly what constitutes as duplicate content, and (more importantly) how to fix / avoid it.

This kind of duplicate content won’t harm your site. It might not do your sanity any good, though.

What is Duplicate Content?

As the name suggests, duplicate content is simply a substantial amount of content (normally text) that exists on more than one web page.

So..? What’s the problem with that?

When more than one page contains exactly the same text, search engines struggle to work out which is the original, and therefore which one to rank.  This is bad enough when duplicate content exists across several different domains (websites), but it’s very common to see several pages on the same website, all fighting against each other for the same content.

Does it really matter?

I’m afraid so, yes.  Worst case scenarios include having your site penalised or removed from Google’s index completely.  Either of which carries potentially disastrous consequences.

Ok… Got any examples of duplicate content?

Yup, sure have – one of the most common examples is found in a lot of online shops, and occurs when a product exists in more than one category.

For the purpose of this example, let’s pretend we’re a small micro-brewery (called Kit’s Kegs) that sells beer online.  One of our products might be ‘Annan Ale’.  Typically this will have it’s own page, with a few details about about the product, images, price and so on.

And, this product page might be listed within a few different categories, such as:

Typically, each of these categories will have it’s own URL, with our product listed within each – something a bit like this:

See the problem?

Each of these URL’s shares the exact same content with the others – every page is the same.  If someone searches for ‘Annan Ale’, how does Google know which page to rank first?  The simple answer is = it doesn’t.

A few more examples:

Drat! I think my site does this – can you help me fix it?

We certainly can.  Almost all duplicate content issues can be fixed, and we’ve got many years of experience  in doing just that.

As each site is different, there’s rarely a simple fix-all solution, but normally we’ll implement one or more of the following techniques to get things straightened out.

If you’re concerned about it, or simply want a professional opinion – just drop us a line, we’d love to hear from you.


More stories like this


View all posts