Creatomatic were approached by the University of Glasgow to pitch for their pioneering cancer research lab, the Glasgow Precision Oncology Laboratory (GPOL), in 2018.
Established in 2016, GPOL uses cutting-edge genomic sequencing technologies to apply and test precision-based medicines – a fascinating project, and a massive educational institution Creatomatic were naturally honoured to work with.
Brand identity and visual design
GPOL had no website presence, logo or branding. They needed a website which explained clearly who they were and what they were all about and a recognisable logo and brand pack to give them real brand identity.
Our designers worked closely with the team at GPOL, presenting a number of different design options, before agreeing on a final design and colour scheme the team were happy with.
The website development
With the designs and colour scheme agreed, the studio set about creating a site that met the brief, providing a full design and build services, as well as one-to-one training to make sure the site could be managed on an ongoing basis in the future.
An interesting feature of the GPOL site is that it was the first site we designed and built around Gutenberg, the new block-based visual editor for WordPress.
With 10/10 feedback across the board from the client, Creatomatic are pleased to be working with The University of Glasgow and Cancer Research on their Precision Panc joint venture too – a secondary venture focusing on pancreatic cancer care.
‘The Creatomatic team are very approachable and always eager to help. They responded quickly to my email requests and have also provided a very good level of aftersales service now that our website has launched.’
University of Glasgow