Not the most fascinating of subjects, unless you’re a web designer: in which case they’re extremely interesting indeed.
Like much of the industry, we’ve been keeping a close eye on user trends over the past few months. What we’re seeing is a move towards mobile and tablet browsing which has doubled in market share between 2012 and 2013 – and is predicted to outstrip traditional browsing by 2014.
You’ll probably know this by now, if you’re a mobile user. How many times do you think ‘I’ll just Google that…’ and pick up your phone rather than going and logging in to a computer? How many of your website users do the same?
Our response to this is what’s called responsive design. Briefly, it’s a way of building sites so that they’re displayed in optimal formats for mobile viewers (usually with smaller images and a full navigation structure), tablets and desktops. One website, multiple displays: it’s a terribly elegant way of working.
We’ve released a couple of sites which use this already, and we’re currently working on developing our first fully responsive eCommerce system at present. Drop us a line if you’d like to see what responsive design can do for you too.