SuperControl
creating a seamless online presence for supercontrol
Integrated tech:
The client
Working with accommodation providers across the globe, SuperControl provide the vital infrastructure that manages bookings across major OTAs like Booking.com, Airbnb, and Hotels.com. Having enjoyed a close working relationship with their team for many years, we were delighted to be chosen to design and build their new flagship website.
The challenge
When a company is as feature-rich and technically advanced as SuperControl, the primary hurdle is distilling that complexity into a clear, user-friendly experience. This project required us to manage a large group of stakeholders and collaborate with a wider team of professionals, including external graphic designers, content marketing coordinators, and SEO specialists. We needed to create a platform that felt international and high-tech, while remaining accessible to the independent property owners who rely on their software every day.
The result
Our Southern Scotland base proved to be a fantastic asset, providing a central hub for on-site strategy sessions with the SuperControl team. We mapped out a complete overhaul of the site’s navigation, moving away from a dense structure to one that highlights specific tools and functions more prominently. This allowed us to showcase the features and benefits of the software in a way that felt intuitive instead of overwhelming.
We delivered a website that keeps SuperControl at the absolute forefront of the travel-tech industry, prioritising a clean, professional aesthetic to mirror the reliability of the software itself, ensuring the design supports a fast and logical user journey. By working as a seamless extension of their internal and external teams, we were able to implement complex specifications quickly and without stress. The result is a global-facing digital presence that matches the scale and ambition of the SuperControl brand.
From the client
“Thank you very much to your whole team for their help with this project. We are delighted with the result.”
Robert Kennedy
Product Director and Co-founder, SuperControl
Services
Web Design & Development
Sector
Accommodation
Fancy Something Like This?
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