Head of Commercial
Hayley.
Hayley joined us on 1st October 2026 and will lead sales and marketing as part of our new Senior Leadership Team.
Hayley has worked in marketing agencies since 2014, including seven years at her previous agency working with challenger brands and household names.
In January 2026 Hayley, Kit and James founded Fell & Co., a dedicated marketing agency specialising in search marketing. Fell & Co. has been based at Creatomatic’s HQ since launch, so many of you may have seen Hayley’s face around already.
Get to Know HAYLEY
What’s one piece of advice you’d give to your younger self?
When I was 16, two teachers gave me some advice. The first was “Don’t ever shut up! That’s your gift, Hayley. Use it!” The second was a quote from The Simpsons: “It doesn’t matter how bad it gets, just remember these four words and you’ll be ok: ‘I am Hayley Fell.’”
I found those notes a couple of years ago, and only then did I fully understand the sentiment. It’s been echoed throughout my career, just be your authentic self.
What would people be surprised to know about you?
Oh, there are a few things! My proudest is that I was Lady Mayoress of Newcastle in 2018–19. My Mam became Lord Mayor and made me her Lady Mayoress for the year, and we had the best year. It ranged from opening the Hoppings (a big North East fun fair) with a full military band in tow, to visiting schools and hospices, attending charity events, meeting a Princess and a host of celebs, and even afternoon tea at Buckingham Palace!
A less glamorous one, I love trashy reality TV. The Real Housewives universe is my guilty pleasure!
If you could learn one completely new skill tomorrow, what would it be?
Personally, I’d love to learn to sew properly. I’m dabbling at the minute, but I’d love to get good at it!
Professionally, it would be building ad campaigns. I’ve worked in marketing agencies for years, and I understand how paid marketing works and can build the strategy for clients, but I’d love to be just as good at the execution. I’m always impressed by how PPC specialists methodically test and optimise campaigns, and can generate revenue almost instantly.
Have you always wanted to work at a digital agency?
Nope! But I never really knew what I wanted to do. There was never a dream or a plan, just study hard, then work harder.
I studied Marketing at university but didn’t know agency life existed until I fell into it in my mid twenties. I was working in retail, ready for a challenge, and applied for a Data Feeds Administrator role at a SaaS company with no real idea what that meant. (I could administer data feeds, couldn’t I?!) It became clear in the interview that I could not administer data feeds, but they offered me a second interview for another role that was about to go live. From there I moved through a few North East agencies, and I knew agency life was for me.
