Barony Country Foods
a recipe for Ecommerce Growth
Integrated tech:
£40,000
revenue generated directly from Mailchimp campaigns
500+
new orders via email, with a click-through rate as high as 34%
320+
new orders directly from the welcome journey
The client
Barony Country Foods is a renowned specialist in high-quality local produce, but they knew their online store had untapped potential. While they had a loyal following and a growing WooCommerce shop, they lacked clear visibility into how their digital marketing was actually performing.
They came to Creatomatic with two primary goals: to significantly increase their online sales and to implement a tracking setup that would finally show them exactly where their customers were coming from.
The challenge
A key hurdle for the team was a lack of reliable data. Their existing tracking was inconsistent, making it nearly impossible to measure the return on their marketing spend or understand the user journey. Beyond the data, they needed to bridge the gap between their products and the people searching for them.
They needed a partner who could modernise their Google Merchant Center integration and build an automated email strategy that wouldn’t just send newsletters, but actually drive repeatable, trackable revenue.
2000+
new subscribers added to their email list
51
sales from organic Google Shopping listings (GA4-tracked)
115%
online shop revenue increased by 115% (Year 1 vs Year 3)
The result
We overhauled their data foundation with a robust GA4 e-commerce tracking setup, ensuring every sale was accurately measured. To drive new traffic, we integrated their store with Google Merchant Center, launching free Google Shopping listings that put their range directly in front of active buyers. We then synchronised WooCommerce with Mailchimp, designing clean, on-brand templates and introducing automated Welcome Journeys to turn casual visitors into long-term customers.
This work has delivered a transformative 115% increase in online shop revenue over three years. Our email strategy alone has generated over £40,000 in direct revenue, adding 2,000 new subscribers to the list with click-through rates reaching as high as 34%. With over 320 orders coming directly from the automated welcome journey and a steady stream of sales from organic Google Shopping listings, Barony now has a high-performance e-commerce engine that is fully measured, optimised, and ready for further growth.
Services
Digital Marketing
Sector
Food / Drink
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