Fred Olsen Ltd
promoting sustainable investment upon a rich heritage
Integrated tech:
The client
Fred. Olsen Ltd. has been making waves in international shipping since the 1800s. Today, though, they’re about more than just travel brands. They’re a business that spans renewables, forestry, and logistics – a company with deep roots and a forward-planning vision.
With heritage that stretches back generations, Fred. Olsen Ltd. knew they had a story worth telling. They came to Creatomatic to help bring that story to life online, making sure their diverse portfolio and rich history got the digital platform they needed.
The challenge
The old website wasn’t doing justice to the company’s breadth and depth. Fred. Olsen Ltd. had evolved into multiple sectors, but their digital presence hadn’t kept up. The site felt dated, hard to navigate, and didn’t showcase the full scope of what they do today.
Their biggest challenge was balancing heritage with innovation. How do you honour centuries of shipping history while making it clear this is a modern, forward-thinking organisation with fingers in renewables, forestry, and logistics? The brand needed to work across all of these sectors without feeling like a collection of separate businesses.
The result
We often work with third-party agencies to provide specialist expertise, and for this project, we joined forces with Fred. Olsen Ltd.’s nominated design agency, The One Off. While they focused on the visual brand, our team shaped the website’s architecture and layout.
A combination of heritage-focused and future-facing, it’s a digital home that does justice to a company with 200+ years of history and eyes firmly fixed on tomorrow’s opportunities.
The website was built around what visitors actually need. Making sure essentials are easy to find, stories simple to explore, and the heritage story given suitable space. We brought in user-friendly elements to help visitors navigate the site smoothly, ensuring that Fred. Olsen Ltd.’s story comes through loud and clear.
Fred. Olsen Ltd.’s team now finds it much easier to connect with their diverse portfolio online. We’re absolutely chuffed with how it turned out!
Services
Web Design & Development
Sector
Energy / Leisure / Forestry / Logisitics
Fancy Something Like This?
If you’re ready for us to bring your ideas to life, we’d love to hear more. Get in touch for a conversation about how we can help with your project.
