Our role

We started out on this project by addressing the fundamental requirements of the brief. The new site had to be data-rich, with a directory of resources for bikers; easy to use and update; mobile-friendly and search engine efficient – quite a tall order.

By working from a user perspective, we set out to plan a content strategy which would make it as easy as possible to use. James H used the WordPress platform as a basic framework, designing and building custom sections for routes (via the Google Map API), regions and ‘listings’ – paid advertising to contribute towards the running of the site.

Once we’d signed off wireframes, we worked to build a beautiful-yet-functional front-end design which would scale for mobile and tablet users – a bit of feedback later, we moved straight on to build the website on the foundations we’d already laid.

Within a week, the site was ready for content integration – the client is now using WordPress to quickly and effectively upload copy for the site which launched in early 2015.