Webinar: Maximising your digital performance with GA4 and content marketing

James Miodonski 27th of September 2023

Jack and Amy will be hosting a Google Analytics 4 related webinar next month (Tue 24th October) alongside the South of Scotland Destination Alliance. They’ll be using insights from Scotland Starts Here, the destination promotion campaign for the South of Scotland, to demonstrate how to set up key events and gather insights from these to inform business and marketing decisions. You’ll gain an understanding of:

• How to enable enhanced measurement and set up custom events
• Utilising the features of GA4
• The value in customising your GA4 dashboard
• The importance of using custom campaign URLs to track performance
• Why your online content matters
• How to use GA4 insights to inspire your content
• Utilising content from other sources to promote your business

This is a joint webinar between Creatomatic and the South of Scotland Destination Alliance. Throughout the session, the team will showcase how you can utilise your GA4 data to help you create new and engaging content for your tourism business. The session will conclude with a Q&A section for businesses.