Durrants Holiday Cottages

The client

Based in the heart of Southwold, Durrants Holiday Cottages is a powerhouse agency managing a premier selection of coastal escapes and iconic, colourful beach huts. They came to Creatomatic because they were hitting a digital ceiling; despite a reputation for excellence, their online platform was struggling to keep pace with their growth. They knew their property management system had more to give, and they needed a partner with the technical know-how to dive into the SuperControl API and transform it from a back-office tool into a high-performance booking engine.

The challenge

The goal for Durrants was to bring digital clarity to their diverse portfolio. They didn’t need a total rebrand, the existing logo was well-established and recognisable, but they did need a complete design refresh to reflect the sophisticated nature of the business today. Their primary hurdle was moving away from a ‘one-size-fits-all’ search and creating a bespoke experience that clearly distinguished between their holiday cottages and beach huts.

The result

Leveraging our SuperControl expertise, we developed a custom integration that delivers lightning-fast search results and real-time accuracy. We built a smart, intuitive search that lets users from coastal cottages to beach huts in a single click, making the discovery process part of the holiday excitement.

To turn those searches into bookings, we delivered a refreshed, modern design that breathes fresh life into the brand while sitting perfectly alongside their original logo. We overhauled property pages to showcase the portfolio in its best light and embedded guest reviews to build trust at the exact moment it’s needed. By bridging the gap between complex property data and a seamless user experience, we’ve given Durrants a platform that works as hard as their team does, securing their spot as a leading digital doorway to the Suffolk coast.