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Web design for accommodation

Self catering, supercharged.

Is your website converting browsers into bookers, or are you watching a dwindling conversion rate on a website you can’t update, and wondering why so few potential guests are making it through to the Book Now button?

Your digital presence is everything in the hard-fought self-catering accommodation sector. It’s the first impression guests will get of your properties, the place to let families find the holiday property of their dreams. And it’s the very best tool to place your brand in front of property owners, too.

How we can Help

Beat the OTAs, and banish commission

With the big OTAs – Booking.com, AirBnB et al – charging ever-more eye-watering commission rates, there’s never a better time to beat them at their own game and create your own, commission-free OTA website.

Our self-catering accommodation agency clients typically receive 50-75% direct bookings – over £30m in 2025 alone – saving hundreds of thousands in commission every month.

This isn’t our first rodeo

We’ve built websites for accommodation providers new and old, big and small, and all over the world.

Crabtree & Crabtree needed a platform that could handle a large portfolio of premium Scottish properties whilst maintaining the personal touch that sets them apart.
Oyster Holiday Cottages were launching from scratch and needed everything from brand identity to booking integration for their properties in Wales.
Knockinaam Lodge required a site that matched their Michelin-starred reputation—elegant, refined, and as memorable as the experience itself.

Different challenges, different audiences, but the same underlying truth: in this industry, your website is where the magic either happens or doesn’t.

Branding that feels like you

Coastal and contemporary? Luxury and traditional? Off-grid and adventurous? Your brand should capture the personality of your portfolio and the experience you’re offering—not look like every other self-catering site with the same stock photos and generic copy.

Our branding team can lead you through the process to help you find the look and feel to connect with guests and clients alike – driving success.

Testimonials

Real Stories, Real Results

“We worked with Kit and the team on the full build of our Koja d’Or website, and the experience was flawless from start to finish. We designed the website in house, and Creatomatic guided us through every step from there with clarity, transparency, and genuine care.”

David Lazarus

Koja D'or

“The feedback that we have had for the website has been fantastic – Easy to use, looks stylish, navigation is simple… exactly what we wanted, so a huge thank you to all of the team.”

Will & Jack Matthews

Oyster Holiday Cottages

“I have had the pleasure of working with Creatomatic for 2 years initially using their simpler site and now recently upgrading to a bespoke site. They have been professional throughout and the investment is more than worth it – a superb, modern site with excellent integration to Supercontrol and the support team have been super responsive.”

Anthony Smith

Anchor Bay Holidays