The brief

Design a new website for Saunton Beach Villas with a memorable, eye-catching and mobile friendly design and full SuperControl API integration, incorporating a new brand identity for the Saunton Beach group of businesses.

Our approach

Creatomatic’s work with Saunton Beach Villas started with an extensive consultation period. We wanted to fully understand what they needed from the project – who they needed to reach, where their branding would appear, how the new website would be used in their digital marketing strategy and more.

To keep a clear line between the brand and website development, we set up two separate projects to tackle the work. Our graphic design team worked on brand concepts while content and planning research took place for the website; on sign-off of brand direction, we used the completed assets to start to create user interface layouts for the website.

A website was in place for Saunton Beach Villas already, so it was important to retain any organic search engine result page (SERP) rankings. To this end, we took a ‘scrape’ of the existing website and mapped content to new pages based on our agreed sitemap, creating redirects for any page that had changed location or been removed.

Thanks to Saunton’s fantastic and responsive team, the new branding and website were launched in September 2023, bang on time.