Tiger Cycles

The client

Tiger Cycles is a powerhouse in the UK cycling industry. As a major wholesaler and distributor, they power a vast network of independent bike shops, providing high-quality, accessible cycles for everyone from weekend explorers to daily commuters. Since their foundation, their mission has been simple: to make cycling available to the masses by building bikes that balance premium specifications with genuine value for money. They came to Creatomatic to ensure that their visual identity finally matched the strength and scale of their business.

The challenge

Despite their success and long-standing reputation, Tiger Cycles’ branding was beginning to trail behind their modern ambitions. They needed a visual identity that felt as agile and robust as the bikes they build. The hurdle was to create something that would resonate across a huge demographic, from kids getting their first alloy frame to serious mountain bikers, while also working practically across physical touchpoints. This wasn’t just a digital update; the brand needed to live on bike frames, high-street shop fronts, and most importantly, on the packaging that travels the length of the country.

The result

We centered the new identity around the tiger motif. This new mark was designed to embody strength and adventure, providing a professional and recognisable face to their network. We didn’t stop at the logo, we also developed a comprehensive brand language and a refreshed colour palette that works seamlessly across their diverse range of bikes.

This project extended far beyond the screen as we overhauled the brand’s physical presence. We redesigned the Tiger Cycles packaging, ensuring that the first time a customer or dealer sees a new shipment, the quality of the brand is immediate. By introducing the ‘Built To Roam’ ethos, we’ve given Tiger Cycles a cohesive, modern toolkit that works just as well on a cardboard box in a warehouse as it does on a sleek aluminium frame in a showroom.