Finest Stays

The client

Finest Stays is a premier independent holiday letting agency specialising in luxury coastal and country retreats. Originally launching with a more localised name, the business quickly outgrew this as its portfolio and reputation expanded. They came to Creatomatic at a pivotal moment: they were preparing to rebrand and relaunch in a highly competitive luxury market, and they needed a digital partner who could handle a complex migration without losing their hard-earned momentum.

The challenge

Changing a well-established company name is always a high-stakes move, and doing so while launching a brand new website adds another layer of complexity! A big hurdle for Finest Stays was ensuring a sympathetic transition for their loyal repeat customers while also targeting a new, wider audience. More importantly, the team wanted to break away from a reliance on third-party booking platforms. They needed a high-performing, bespoke platform that could serve as a powerful direct booking engine for their property owners.

The result

Leveraging our SuperControl expertise, we developed a sophisticated direct booking strategy powered by our Atom WordPress integration. We focused heavily on the user journey, ensuring that the transition to the new Finest Stays name was seamless, with clear UX cues to reassure guests.

The project delivered a stunning, high-performance website where the design does the heavy lifting. We prioritised a clean, ‘editorial’ aesthetic, using expansive imagery and refined typography to reflect the premium nature of the Finest Stays portfolio. By marrying this high-end visual appeal with a fast, intuitive search, we’ve built a site that removes friction and builds immediate trust. 

The results speak for themselves: with the fantastic work of the Finest Stays team, direct bookings have been driven to over 80%. A great job all round!