Search Engine Optimisation & LLM Visibility
Future-proof your brand for the age of AI.
The search landscape is changing.
While traditional search engines still matter, more people are now turning to AI assistants to find answers, compare options, and make decisions. That means your brand needs to be visible not just on search results pages, but within AI-generated responses too.
We’ll help you bring your brand to life through considered, imaginative design, exploring your audience and aspirations to create powerful, thoughtful branding. And we’ll give you the tools and autonomy to use it, too.
Our Approach: Strong foundations, future focused
AI-powered, human-led
Technical SEO
The digital groundwork. We ensure your site is fast, secure, and structured in a way that search engines and AI crawlers can easily understand.
Generative Engine Optimisation (GEO)
We help your brand become a trusted source of truth for AI models like ChatGPT, Gemini, Claude and others, ensuring you appear in the answers they provide.
Content Authority
We create high quality, human-led content that establishes your brand as an expert in its field, important for both traditional rankings and AI credibility.
Local & National Reach
From dominating local search in your own backyard to scaling your presence across the UK, we tailor our approach to your goals.
We use the latest technologies to boost your websites performance on search engine results pages.
Real Stories, Real Results
Ready to get Started?
If your digital project needs a human touch, we’d love to hear from you.
Latest SEO Projects
Finest Stays
Transforming the shape of luxury breaks
Oyster Holiday Cottages
Creating a brand to match North Wales’ natural beauty
Gretna Green Group
Sharing in one of the greatest love stories of all time
Crabtree & Crabtree
Setting the standards for SuperControl website design
Frequently Asked Questions
AI SEO and Generative Engine Optimisation (GEO) are the processes of optimising your digital presence for AI-powered search engines and assistants. Unlike traditional SEO, which focuses on ranking in a list of blue links, GEO focuses on ensuring your brand’s information is accurately synthesised and cited by AI models when users ask complex questions.
LLMs (Large Language Models) are the brains behind AI tools like ChatGPT, Claude, and Gemini. They matter because an increasing number of users are bypassing traditional search engines to get direct answers from AI. If your data isn’t structured or authoritative enough for these models to crawl, your brand effectively becomes invisible to a significant portion of your audience.
Absolutely. Traditional search engines like Google still drive the vast majority of web traffic. Furthermore, AI models often use high-ranking, authoritative websites as their primary training data and citation sources. A strong traditional SEO foundation is actually the first step toward successful AI SEO.
Success in the age of AI isn’t just about first place rankings anymore.
We look at ‘share of model’ – how often your brand is cited as a source in AI responses – alongside traditional metrics like organic traffic, keyword rankings, and, most importantly, conversions.
Search has been part of how we think since day one. We provide:
-Direct access: Talk directly to the specialists who understand your site and your goals.
-Ethical, long-term thinking: We focus on sustainable growth built on strong foundations. We are proud members of the Good Business Charter, and that commitment to responsible business runs through everything we do.
-Technical excellence: We are developers as well as marketers, meaning we can implement the complex technical fixes that other agencies have to outsource.
