Search Engine Optimisation
Developing SEO strategies to drive traffic to your website
SEO Strategy Development & Management
In its simplest form, search engine optimisation (SEO) is the process of optimising your website to make it more attractive to search engines with the aim of ranking higher and better than other sites (namely your competition).
This process includes various technical elements, page content and the linking structure of the site (on-site and off-site). The aim: to make your site easy to find, relevant to user search queries and authoritative and trustworthy to Google and other search engines.
Work can be carried out on a one-off, campaign basis or as part of an ongoing support contract. We also offer basic and full audits. Our approach covers three different key areas:
Focused on the technical elements of your website including crawling, indexing, rendering, site speed and website architecture.
Focused on the optimisation of written, on page content – this involves researching keywords and topics to create content tailored towards your target audience(s) with the aim of driving the right people to your site.
Refers to actions taken outside your website to boost the ranking of your own website, revolving around improving your website domain authority by building backlinks (links to your site from another). This also includes your presence on directories and local search tools.